UK beauty consumers pared down skin care routines last year, adopting minimalist, back-to-basics approaches that led to a decline in overall prestige product sales, according to the NPD Group.
Combining products into skin concern-targeted kits is a smart strategy when trying to educate consumers on the importance of routines, says the retail brand manager of SkinCeuticals.
Special Edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing
Beauty consumers consider holistic wellness as integral to their daily routines, particularly as stress and mental health have taken over the conversation amidst COVID-19, says the associate director of global beauty and personal care at Mintel.